Gataria Filmes launches a new website and becomes the production department for those who don’t have one

Mariana Sierra’s production company Gataria Filmes relaunches as an "on-demand production department" and launches its own platform where agency and client follow the whole job in a single link.

Big communication groups have built in-house integrated production. Independent agencies and brands producing without an agency were left without one. That is who Gataria Filmes now works for. With its new website, the company takes on the positioning "Your production department, on demand" and speaks to four audiences: agencies without a head of production, producers with a full plate who need backup, brands producing without an agency, and international production companies shooting in Brazil.

"What a job lacks most isn’t budget or ideas. It’s someone looking after production from start to finish," says Mariana Sierra, founder and Creative Producer at Gataria. "We became that person for those who don’t have one."

Two new tools

Job platform. Every project gets its own link with schedule, approvals, materials and deliveries. Agency and client comment on the cut at the exact second and sign off each stage in one place.

gatarIA. An AI assistant on the website that turns a rough idea into a structured brief, for those who arrive without one. Inside the platform, it also handles job support, answering quick questions about the project in progress.

Gataria Effect

The company’s method is named after the "overview effect", the shift in perspective astronauts describe when they see Earth from above. In production, it means looking at the whole project so every stage talks to the next, from brief to delivery.

About Gataria Filmes

Gataria Filmes is a commercial film production company founded in 2013 in São Paulo, Brazil, and led by Mariana Sierra (Creative Producer). Mariana has 16 years of creative production experience, including VICE, Sunset and Netflix Brazil. Over her career, Mariana has been credited on projects with 51 awards and shortlists at festivals such as Cannes Lions, One Show, D&AD, El Ojo and AMPRO. The company has worked for brands such as Netflix, Pfizer, Guaraná, Suvinil, Amstel, Skol, Seara and Liv Up, and provides production service for international productions shooting in Brazil, with past service clients including Novo Nordisk, Morgan Stanley and Belmond. The website is available in Portuguese, English and Spanish.

Press contact

Mariana Sierra · [email protected]
Images and quick facts: gatariafilmes.com.br/en/imprensa